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Vegan Cookbook Author - This is No Longer a Hobby!
Vegan Author and Blogger
In the last decade, vegan cuisine has come a long way. The once-ubiquitous dry, packaged veggie burger is no longer the poster child for a vegan or vegetarian diet. It has grown into a sophisticated, innovative cuisine that has been praised by publications such as Food & Wine Magazine and many others. Today, our guest Dreena Burton, who has been at the forefront of vegan blogging and cooking for a long time, has been recognized for making healthy food taste delightful. Her cookbooks are the defining moments of almost fifteen years of recipe creation that bring wonders to your table – hearty, healthful eating that looks and tastes fantastic.
In today's episode of the Plant-Based Profits Show, Dreena provides guidance and answers for everything from pleasing picky eaters to filling a vegan pantry to packing school lunches and dealing with difficult social situations, all based on her personal experiences. She shares stories from her journey towards a plant-based diet, including how an unhealthy relationship with food goes back to when she started dieting at just nine years old. Dreena tells us that she always thinks about their nutrition and taste buds as a mother of three girls. Her delicious dishes can please and inspire even the pickiest diners and offer lifelong vegans the imaginative, healthful cuisine they've always desired. Dreena has become a master at helping families navigate and embrace eating plant-based through her cookbooks.
Mother/Daughter Duo Navigate Major Expansion Without Giving Up Equity
Kimberly & Jasmine Chamberland
Big Mountain Foods
Do you ever have trouble determining whether or not your favourite dishes are as healthy as you think it is? Eating healthy can be a frustrating and often overwhelming challenge, thanks to false advertising and an endless supply of "healthy" items on the grocery shelf. We exist in a world where we can't agree about what truly defines health. We live in a skeptical world when it comes to health trends. We must simplify everything and get to the fundamentals, eating healthy whole foods – and that’s exactly what Kimberly & Jasmine Chamberland, the mother/daughter duo brings to our table with Big Mountain Foods.
In today’s episode of the Plant-based profit show, Kimberly talks about the biggest challenges in bringing specialized products to the marketplace and the hurdles that she went through in establishing a female-owned company. Jasmine gives us more insight into Canada’s Big Mountain Foods and how they recently expanded into a new manufacturing facility in Vancouver. They speak about how they get a long shelf life without adding a preservative and tell us ways to finance the significant expansion without funding. We are eager to converse more about the outstanding achievements this mother-daughter duet brought to the stores.
From Selling an Online Yoga Business to Creating a Vegan Multivitamin On a Mission
When we talk about being a vegan, we often think of our health as being all bright and fresh. Today, we are going to meet someone who had a different experience. Our guest today, Maria Cebrian, had been a vegetarian and vegan on-and-off for ten years before fully committing to the lifestyle five years ago. She would go vegan for some months, only to start to feel a bit tired or foggy. If we have to put it the right way, she was never a perfect vegan and was often nutrient deficient. Our guest Maria decided to go vegan when she heard about how animal agriculture impacts the environment and how animals are treated – she knew this wasn't right.
In today's episode of the Plant-based profit show, Maria recalls her early vegan being days where everything seemed blurry. Her life felt dull because of all the nutrient deficiencies. She later describes how magically they came to the blooming idea of multivitamins, but the thought of adding more waste to the world made them rethink their decision. She says in the show that it was both a real hassle and a bummer. They knew they had to do things differently. And a question of how to get everything a vegan needs in just one pill a day without generating more waste rose. The answer came in the form of a beautifully designed, fully compostable packaging, becoming that most sustainable supplement available. In January 2021, Tarraseed became the first vegan company ever selected into Techstars Startup-Accelerator Program.
World's First Vegan Restaurant to Go Public
If you're considering opening a vegetarian or vegan restaurant, you'll be riding a much larger wave than a ripple. The number of people moving to a plant-based diet worldwide is steadily increasing, and they're making different choices at the grocery store and in their dining habits. But veganism has evolved as more than just a hot food trend – it is now a worldwide movement. In this podcast, our guest James McInnes, the Founder and CEO of Globally Local, will go over some of the most critical details to consider before starting a plant-based restaurant or café, as well as some innovative ways to connect with other plant-based food entrepreneurs.
In today’s episode of the Plant-based profit show, McInnes shares the stories of his earlier life and past businesses and how their hurdles prepared him for the company he runs today. He discusses their commitment to producing high-quality fast food and veganism, as well as the many fascinating facts about Canada's first fast-food chain that you might not know.
Vegan Lifestyle TV Show Host & Vegan Cheese Founder
Nafsika Antypas is an entrepreneur, activist, TV host and nonprofit founder. In less than five years, she went from new vegan to executive producer and host of her own TV series Plant-Based by Nafsika and the founder of the vegan cheese line Nafsika's Garden. This week I speak with her to hear more about her mission to bring veganism to the masses as the buzz surrounding the first and only mainstream vegan lifestyle TV show grew.
In today's episode of the Plant-Based Profit Show, I speak with Nafsika about what made her decision to become vegan and her motivations, projects, and success in bringing plant-based inspiration to households worldwide. She explains how she aims to unite plant-based food with entertainment, and for her, veganism is not just a diet; it is a way of life. She goes on to shares some valuable advice she would give someone who is considering changing to a plant-based lifestyle and quick notes on daily meals. Nafsika tells how she enjoys spending time with her family, including two young, healthy boys, and happy to educate just about anyone who would listen about why it's more beneficial to switch to a plant-based diet.
How the Death of Her Parents Led Her To Create and Launch A Superfood Protein Bar
As a tribute to Ashley Nickelsen's parents, who were battling, she came up with the first Protein Bar with a Purpose™. When it came to naming the bar, she wanted to honour her parents in some way, so she decided to incorporate the family mantra her parents would often say, “Be BOLD, TENACIOUS & RESILIENT,” otherwise known as BTR in her house.” That’s how it all began. As a simple idea in a hospital cafeteria and – BTR Bar was born.
In today’s episode of the Plant-based profit show, Ashley takes us through her journey of founding and growing her young business as a solopreneur. She also shares some of her innovative social media marketing techniques and exciting news on future launches.
Making it Easy For You to Eat Plant-Based
Our guest today is Derek Sarno is the Executive Chef and Director of Plant-Based Innovation for Tesco, the world's third-largest food retailer. Derek is the co-founder of Tesco's Wicked Healthy variety of foods and Good Catch Foods, two companies that have been built to promote global plant-based culinary creativity and innovation. Sarno was also the former Senior Global Executive Chef at Whole Foods Market, where he supervised national recipe production and catered all of the company's main executive leadership events. Derek has operated many highly acclaimed restaurants and catering companies since graduating from culinary school. He learned to meditate and cook various foods at a Tibetan Buddhist monastery where he spent a few years farming. Derek, passionate about food and veganism, strives tirelessly to make the movement more appealing to today’s world.
In today’s episode of the Plant-based profit show, Derek talks about his love for food and journey to a plant-based diet. He further shares how he co-created Wicked Healthy with Chad (his brother) and how their relationship as kids has evolved over the years. He gives us more insight into the importance of spirituality and meditation in his decision to become a plant-based chef. Moving forward, Sarno tells us about the innovative Wickedly meaty projects and other exciting endeavours he has on the horizon.
Creating a Market for Delicious Sprouted Buckwheat
Your taste buds never lie to you. Today we have someone on the show who has introduced a new vegan product to North American grocery stores. It all started when our guest, Emily Griffith, tasted an acai bowl made with sprouted Buckwheat many years ago in Sidney, Australia.
In today’s episode of the Plant-based profit show, Emily shares what she was doing when she received the call that she was awarded a 4 years academic scholarship that included fully paid tuition, a semester studying abroad, and a and living stipend for outstanding academic achievement.
Emily goes on to tell how her amazing brand is disrupting different areas of the grocery store, starting with breakfast and snacks but has plans to move into single-serve and savory categories. As the show progresses, Emily discusses how she had to learn the food business from scratch and was thankful for being accepted into a food start-up incubator that offered a class "Starting a Food Business 101". She received some of her first significant funding when she won a pitch competition co-sponsored by Bel Brands which also helped her develop an operations, packaging, and distribution strategy.
A Vegan, Former NHL Defenceman and Partner Tackle Food Waste by Producing a Vegan Product
Darren Burke & TJ Galiardi
The great thing about food is that it makes it to our plates, delights us with its flavor, and helps our bodies to function normally as a natural fuel. Unfortunately, the majority of people are unaware of how much food is wasted on a daily basis, with the discarding of misshaped or bruised fruits and vegetables. According to the UN Food and Agriculture Organization, almost 1.3 billion tons of food are thrown away each year around the world. By managing food sustainably and reducing waste, we can help businesses and consumers save money, provide a bridge in our communities for those who do not have enough to eat, conserve resources for future generations, as well as help in reducing greenhouse gas emissions. With the same thoughts in their heart and mind, Dr. Darren Burke and retired NHL Hockey player TJ Galiardi gave birth to Outcast Foods – An innovative plant-based technology company that turns food waste into sustainable nutrition.
In today’s episode of the Plant-based profit show, TJ, and Darren talk about how they combined their passion for plant-based diets with their desire to reduce food waste, which gave rise to Outcast Foods. We get more insight into how these two vegan superpowers have joined forces to push their beliefs to a different level, and turn their mission to get everyone involved in helping them save the world. They tell us about their past professions and share the story of how they first met. Outcast Foods recently secured $10 million of venture-backed funding to further reduce food waste by upcycling and has many more plans to grow in coming years.
Getting a Surprise Boost from an NBA Player
It is evident that a well-balanced diet and a healthier lifestyle go hand in hand. What you eat, and what you don't eat, play a role in preventing much of the world's most common chronic ailments and diseases. Kailey Donewald, founder and CEO of Sacred Serve – a plant-based gelato, has spent her whole life with asthma and allergies. Living in Bali, Indonesia, she didn't know it was the food she was consuming that was making her ill until she was 25 years old. While living in Bali, Kailey adopted a raw vegan diet while attending a retreat and within the span of two weeks her asthma and allergies miraculously went away. It turns out she had a dairy food sensitivity, which was damaging her body - Since no doctor has ever asked about her diet, she felt inspired to spread the message that our bodies have an amazing and inherent capacity to cure themselves; all we have to do is give them the right fuel.
Kailey is a dedicated health activist who has spent the last ten years practicing under leading experts in the areas of yoga, meditation, Eastern medicine, and herbal therapy in countries like India and Indonesia. She discovered the strong connection between food and illness here, having cured herself of many chronic diseases using only a nutrient-dense, plant-based diet. Sacred Serve was created as a result of her travel, culture, and food inspiration.
In today’s episode of the Plant-based profit show, Kailey shares her health journey while telling us the power of food and lifestyle in the steps of healing. She gives us more insight on the key factors of stress and anxiety, and how much a more active lifestyle helped her feel lighter, more energetic, less stressed, and all-around happier in her own skin.
MBA Project to Thriving Allergy Free Snack Food Business
The number of emergency room visits and hospitalizations caused by life-threatening allergies don’t just occur in the movie. They are as real as any other disease we may have. From being rushed to the hospital at the tender age of 3 and having his throat swell shut, to being called "EpiPen guy" by his football teammates at the University of Wisconsin, Blake Sorensen's entire life was affected by his deathly nut allergy.
While studying for his MBA at Indiana University’s Kelley School of Business, Sorensen put on his superhero cape when he was challenged to come up with a business that met a social need. His frustration in not being able to find allergy free snack food at gas stations on long drives to school gave him the idea to create a snacks for people with allergies like him and that is when Blake's Seed-Based was born.
In today’s episode of the Plant-based profit show, Blake shares his beautiful turn in life where he was no longer scared to join his teammates fueling up on bars, trail mix and cookies. He describes that day in his social entrepreneurship course where he was challenged to identify and solve a social need. He excitingly talks about how he was left to face his weakness and turn it into a helping hand for people with allergies. In today’s show Blake shares with us how he benefitted from the knowledge he gained from his mother, who worked as a dietician, and made his first bars using a food processor in his own kitchen in Indiana and how his Brand, Blake's Seed-Based became the voice he needed. Let’s dig further into the show as we talk about a former Mr. Football who loves innovation and brought a line of snack bars back home for all of us.
Making a Living as a YouTuber
Hot for Foods
Lauren Toyota is a Canadian TV personality who has worked for nearly ten years in the broadcast industry. For Toyota, being on air from a young age was always a dream come true – presenting, producing, and editing. In Vancouver, she was a MuchMusic VJ, working alongside A-listers like Selena Gomez, Pitbull and Justin Bieber. Although the broadcast path gave her endless opportunities, like traveling the world, she later on decided on becoming a host and producer, and now works as a full-time YouTuber/Blogger.
Lauren and her unique vegan recipes have been featured in Laika Magazine, Women’s Health Magazine, BuzzFeed, Huffington Post, Thrive, and Clean Eating Magazine. She was also Food Network Canada’s first and only vegan blogger and contributor, regularly sharing exclusive recipes for Meatless Monday. For Toyota, being in the food industry almost seemed like her destiny. Even prior to becoming a vegan, she was always interested in modifying and experimenting with recipes. As a child, she had aspirations of being a chef and working in a restaurant. Although more casual and less glamourized than TV, Lauren says her social media platforms are for passionate food people to have an infinite resource of vegan recipes.
In today’s episode of the Plant-based profit show, Lauren Toyota reveals having hundreds of thousands of combined followers, fans, and subscribers, from YouTube to Twitter to Instagram. – making herself an inspirational, influential voice of a generation. Lauren speaks to the value of delicious vegan comfort food as a means by which to effectively encourage people to take the blinders off. We will also chat with Toyota about her journey from being a VJ to a YouTube star and, most recently, her brand new cookbook Hot for Food – All Day.
Growing a Consulting Practice with a Plant-Based Niche
Dr. Pamela Fergusson, RD, PhD
Dr. Pamela RD
Among thousands of all human differences, food is one of the few things that connects us together. We all need to eat to survive. Sometimes, we need help figuring out what to eat and when. Enter the field of nutrition and dietetics, and our guest – Dr. Pamela Fergusson. She is a registered dietitian with a Ph.D. in nutrition and over 15 years of experience in changing lives in North America, Europe, Africa, and Asia for organizations such as UNICEF and the World Food program. She has been a member of the Dietitians of Canada Leadership Team and Sustainable Food Systems Leadership Team, as well as the advisory boards of Balanced and Conscious Eating Canada.
In today’s episode of the Plant-based Profits show, we sit down with Pamela as she describes how to help your children love eating healthy and being vegan. She shares great advice for someone looking to transition to a more plant-based diet with their family. Pamela also shares how she was able to grow a thriving private practice by levering social media, focusing on a plant-based niche, and embracing virtual consultations. Pamela is an ultramarathoner who has completed her own unsupported, self-styled iron-distance triathlon, with no clocks or no crowds, covering 140.6 miles in a day, by herself. We are thrilled to have her as our guest today!
Professional Animal Advocate
Social Media Advocacy
Most of us grew up eating meat, wearing leather, going to circuses and zoos. Most of us bought our beloved "pets" from pet stores and caged beautiful birds. We wore wool and silk, ate McDonald's burgers, and went fishing every weekend. We never considered the impact of these behaviors on the animals involved. However, millions of people are now re-examining their beliefs and asking, “Do animals have rights?” John Oberg is here to give an answer to that. He’s an animal advocate, influencer, and social media professional, dedicated to making the world a kinder place for animals by utilizing the power of social media.
In today’s episode of the Plant-based profit show, we catch up with John Oberg, one of the most sought-after social media experts in the plant-based movement, who has launched his own independent, patron-funded project for animals. In 2019, he had over 200 million impressions of his content on social media. On the show today, John shares the journey that led him to veganism. He reveals his top tips for utilizing social media to help make the world a more compassionate place, and how to take a step back and reflect on animal rights. John will also give us some great advice for the new generation of activists trying to change the world.
The Business of Documentary Filmmaking
First Spark Media
According to Cowspiracy: The Sustainability Secret, the main cause of global warming is not fossil fuels such as coal, oil, and natural gas - it’s animal agriculture. In this groundbreaking feature-length environmental documentary from intrepid filmmaker Keegan Kuhn, he uncovers the most destructive industry facing the planet today and investigates why the world’s leading environmental organizations are too afraid to talk about it.
In today’s episode of the Plant-based profit show, we talk to Keegan Kuhn, Co-director of Cowspiracy and What The Health and several other acclaimed documentaries, who is a videographer, award-winning documentary filmmaker, and professional musician living in the east bay of San Francisco. Keegan’s film career has taken him as far as the remote interior of Alaska to document modern homesteaders, to the high deserts of the American west filming the nation’s remaining wild horses, to rural agricultural communities and dirty urban streets. He is motivated by a deep desire to shed light on vegan-themed stories and major issues around social justice.
Successful Serial Entrepreneur With a Mission to Keep People Out of Hospital
80/20 Plants/No Meat Athlete
The most dedicated people are often not those who shout the loudest. Instead, they work tirelessly and quietly to build movements, bringing a consistent, dedicated presence to a worthy cause. From the child who asks their parents where meat comes from, launching their family on a vegan journey, to the attorney arguing cases to improve the lives of billions of factory-farmed animals – being a compassionate vegan takes many forms. Each person who lives a vegan lifestyle or marches for animal rights is one more voice speaking up for animals. And, lucky for us, we have Matt Tullman to bless this world. Matt is a long-term policy geek, entrepreneur, biohacker, and venture capitalist. He co-founded and currently serves as CEO of No Meat Brands, which owns a growing portfolio of wellness companies, including No Meat Athlete, Complement, 80/20 Plants, and Plant Bites.
In today’s episode of the Plant-based profit show, Matt shares his story and how the sickness of a loved one inspired him to look deeply into what it means to live well as a human, the pillars of health and happiness, and the power of plant-based nutrition. He describes how he started the nutrition supplement company - Complement, the motivation behind it, the way he connected with Matt Frazier and built a relationship with him while guiding golden principles for the business. Matt is passionate about bringing ideas to life—from creating new businesses to building furniture and digital artifacts. He loves learning, designing, prototyping, and challenging himself physically. He’s also a big fan of hugs, positivity, meditation, and giving back.
Crowdfunding and Franchise Opportunities
Dr. Steven Smith
Vegan Fine Brands
Numerous vegan staples, including tofu, rice, quinoa, black beans, and seitan, originated in communities of color, but today communities of color face much higher rates of chronic diseases like type 2 diabetes and heart disease. Vegan Fine Brands is a Black-owned vegan company led by its founder and CEO, Dr. Steven Smith, who spent years living in food deserts with little to no accessibility to nutrient-dense foods and saw how damaging this was for underserved communities. That’s why Dr. Smith started Vegan Fine Brands in 2016 - to offer customers a wide selection of delicious foods that are good for their health and the health of the planet.
In today’s episode of the Plant-Based Profit show, we get to know all the insights about Vegan Fine Brands’ retail experiences, and how the company is not only surviving during the ongoing pandemic but also has just announced an equity crowdfunding raise which will help the company expand and franchise in order to bring their one-of-a-kind retail experience to millions across the country. Steven Smith will further talk about Vegan Fine Brand’s plan to expand into e-commerce, which will bring a vast array of healthy, plant-products to consumers in a one-stop-shopping experience they can’t get anywhere else, all under one roof.
Creating a Business Around a Mission
Many people say they can’t go fully vegan because they could never give up cheese, but a common comeback you hear more and more is “Have you tried Miyoko’s?” Miyoko Schinner is the tenacious, award-winning vegan celebrity chef and fearless CEO of Miyoko’s Creamery. The publication of her groundbreaking book, Artisan Vegan Cheese, is credited as having kicked off the start of the vegan cheese revolution. Under Schinner’s visionary leadership, Miyoko’s has replaced animal dairy products on the shelves of more than 10,000 retailers nationwide, including Target, Trader Joe's, Whole Foods, Kroger, and Safeway.
In today’s episode of the Plant-Based Profit show, Miyoko explains her stance of using the term vegan in products, and how companies can leverage the growing popularity of the plant-based movement. She reveals the most important things to keep in mind to successfully launch a new business. Miyoko also shares the stories of her earlier life and past businesses, and how their failures prepared her for the successful company she runs today. Eating is a form of activism and Miyoko is blazing a trail for the future of food, built on a celebration of what it means to be vegan.
'Vegucator-In-Chief' Receives Grant from Beyonce's Foundation
Like many families, Dawn Hilton-Williams’s early childhood memories were marred by premature deaths brought about by chronic diseases, and like other families, she mourned the losses, normalized them, and moved on. However, it was her husband Anthony's health scare that changed her life, business, and family for good. She founded Herban-Eats and became the VEGUCATOR-IN-CHIEF.
In today’s episode of the Plant-Based Profit show, we take a deeper insight into Dawn’s family and professional life. From tv and social media-based cooking show appearances, cooking classes, and demos to podcasting, coaching, writing, public speaking, and vegucation 101 presentations, Dawn works to raise awareness about the direct correlation between chronic disease and diet; with a targeted focus on reaching people in minority communities who are disproportionately impacted by their negative effects.
We will further discuss how she is hoping to spread the word even more about the health benefits of a vegan diet with help from the Black-owned small business Impact grant from Beyoncé’s BeyGOOD Foundation and the NAACP that she was recently awarded.
From Reinventing Himself at 50 to Supplying Tom Brady Protein Bars
In today’s world where consumers are much more health-conscious and mindful about what they are putting into their body, it’s no wonder why terms like plant-based, vegan, meat-free, and organic are all over food packages now. Starting with just one small dehydrator in his kitchen, food innovator Bruce Namenson has tapped into this rapidly growing market and created two premier raw plant-based packaged food brands, Organic Living Superfoods and Healthy Truth, to offer hundreds of delicious, totally 100% vegan superfoods.
In today’s episode of the Plant-based profit show, we sit down with Bruce Namenson and talk about how he first got the idea to start his own brand. We’ll learn how he won the trust of non-other than seven-time Super Bowl Champion, Tom Brady, to create the TB12 line of plant-based food products. Having faced major life and career-ending challenges, Bruce also reveals his darkest days and how he was able to rise from the ashes with a mission of helping others get healthier through clean, honest, plant-based superfood snacks, powders, and bars.
Starting and Growing a Happy Veg Revolution
David & Stephen Flynn
Whether you are interested in becoming a vegan and are wondering where to start, or are a skilled chef looking to create a bigger variety of delicious and plant-based meals, the Happy Pear is the answer to all your questions. Happy Pear twins David and Stephen Flynn are the chefs and writers of the best-selling cookbook “The Happy Pear” filled with recipes and stories from their past 10 years experience in owning natural food stores, wholefood cafes, dinner restaurants, superfood sprout farms, self-labeled products, online stores, health education seminars, and online courses to make the world healthier and happier.
In today’s episode of the Plant-based profit show, David and Stephen Flynn share with us how they developed an encyclopedia of plant-based cooking over 20 years and are helping others to make healthy cooking simple, creative, utterly attractive, and mouth-watering. They also share their journey in becoming a successful pair of vegan entrepreneurs and how to align being healthy with happiness. The twins give us an insight into their new book, The Happy Health Plan, which is their first health and lifestyle book and includes over 80 delicious plant-based recipes, health plans, meal plans, and shopping lists.
Taking VegFests Online
Founder of Triangle VegFest
Businesses are recognizing that plant-based eating is not a fad and veganism is a fast-growing movement. To help the cause, Helene Greenberg, launched the Triangle Vegfest in October 2014 in Durham, NC, and she has since expanded to host vegfests in other states on the East Coast to spread the vegan message. Her events help educate the community about easy ways to reap the health benefits of a plant-based diet, provide a place for vegan-friendly companies to market their products, and encourage local restaurants to offer more vegan-friendly menu options.
In today’s episode of the Plant-Based Profit show, we learn about the upbringing of Helene Greenberg in a household of working parents and the struggles she faced as an early vegetarian teenager. We’ll talk about her passion for animal rights, and how she continues to channel this passion to help grow the vegan community through her events. We also learn more about her work in helping vegfests pivot in the middle of a pandemic and go online through VirtualVegfest.com
Frustrated Vegan Fashion Consumer Starts His Own High End Vegan Fashion Business
Founder of Doshi
Leather bags have dominated the fashion industry for a long time, but Vegan leather bags have started gaining mass cultural popularity as a newer, more conscious lifestyle. Now you must be wondering, what’s so great about vegan leather? Well, Just about everything. In addition to being an ethical, sustainable, and animal cruelty-free alternative to traditional leather, it has a wider range of styles, lower cost, more efficient production, and is eco-friendly – plus it’s in vogue.
In this episode of the Plant-Based Profit show, Paras Doshi, founder of US fashion retailer “Doshi,” talks about his purpose of providing smart, stylish, and high-quality vegan products to encourage people with moral, religious, or environmental beliefs to seek vegan products.
Why 'Shark Tank' Judge Offered Over Double The Asking Investment
Founder of Unreal Deli
Manhattan-born, but raised in Miami, Jenny Goldfarb never really shook off her New York-Jewish deli sensibilities. It may be because it runs in the blood - beginning with her great grandfather, an immigrant from Romania who spoke no English coming into America but went on to own several delis in his lifetime. Though Jenny eventually found herself living in the West Coast with her husband and their three daughters, she never lost her love for authentic East Coast deli sandwiches.
Jenny shares the amazing story of how she grew her vegan food business, Mrs. Goldfarb’s Unreal Deli, from her kitchen to a thriving business that allows her to still be a full-time mom and wife and do her part in protecting animals. Plus she shares a whole lot of practicality on how she continues to maneuver her business in this pandemic.
Vegan Activist, Shoe Designer, Author, Vegan Cheese Maker!
Founder of Brave GentleMan
If you think that veganism only applies to food, then this podcast episode will open a whole new side of the plant-based lifestyle to you. We’ve known for a long time that fashion can be bad for both animals and the environment, but more than recycling fashion items or even avoiding fast fashion, one entrepreneur has changed the animal-free-fashion game by creating a whole fashion brand catered to men. Joshua Katcher educates us on the relationship of masculinity, meat, animals, and fashion. Joshua’s portfolio includes being a production media practitioner, entrepreneur, author, designer, activist, artist, and educator. Not only that, he’s the founder and co-founder of two other successful businesses in other industries, all plant-based. How he fits everything he has to do in a day is nothing short of amazing.
We’ll learn more about Brave GentleMan, which offers a full line of high-quality luxury vegan and sustainable shoes for men. His business started – not from head to toe – but toe to head. How does one start a shoe business, let alone a vegan one? Joshua gives us a glimpse of what he did to turn his vision into sales. He also tells us about the challenges he encountered and the lessons he learned the hard way so that you can avoid making them. We’re excited to show you this increasingly popular side of plant-based entrepreneurship. For those who are on the edge of dabbing into vegan business concepts that go beyond food into other industries, take a lesson from Joshua Katcher and Brave GentleMan.
From Founding to IPO In Just 3 Years
Co-Founder of The Very Good Butchers
We’ve had guests who made the shift to a plant-based diet due to health, sustainability, and/or compassion for animals, but today we’re going to hear the point of view from a butcher who grew up vegetarian. Yes, you heard it right, a real-life butcher. Only this butcher doesn’t cut and prepare just any kind of meat, he prepares the kind of meat we love – a plant-based one. We have in this episode, Mitchell Scott, one of the founders of The Very Good Butchers – a vegan butcher shop headquartered in Victoria, BC, that promises high-grade vegan meat from quality produce.
For all of you who are thinking of starting a company but feel really intimidated with all the steps you need to do and the paperwork, you need to have – Mitchell shares a very useful tool for all startups – Google. They literally Googled how to form a corporation a month after their first Farmer’s Market success. If you think that was fast, wait until you hear the rest of their story and how they were able to get to IPO in just 3 years! We’ll find out more about how they grew without spending huge money on marketing and influencers. Mitchell also shares his key strategies for growth and what their plans are in the future.
At the end of the Podcast, we have a nice holiday surprise for you from The Very Good Butchers.
From Founding to Selling the Company for $30 Million in 5 Years!
Founder and CEO of The Purple Carrot
There are people in this world whose very DNA consists of a unique and unmistaken entrepreneurial sequence. Sometimes they deviate from being entrepreneurial and their DNA reminds them that it’s not for them. That’s the case of Andy Levitt – Founder and CEO of The Purple Carrot – the first 100% plant-based meal kit company in the market. His entrepreneurial DNA was revealed at the young age of 11 when he had an idea to use his skill and know-how to write a book about solving a rubic’s cube. Although he successfully finished the book, complete with hand-drawn illustrations, no publishing company said yes to his idea. He credits that experience as an important lesson on failure and rejection, which is normal as an entrepreneur, and as unfortunate as that sounds, it’s a lesson that’s actually a blessing learned early and often.
That’s just one of the many things Andy shared with us in this interview. He also shares lessons on starting a business from scratch, looking for investors or funding, and then selling a business. He provides insights on how to actually put a business on the market, dealing with failed talks, and how deals succeed or fail. Andy doesn’t just talk about funding and selling a business, he also talks about creating meaningful partnerships between firms and other brands that can help propel your brand forward.
Andy started and has grown Purple Carrot while being a husband and a father to 4 young kids which has forced him to better manage his stress and anxiety in recent years. This is another fascinating take on entrepreneurship.
Vegan Pork Rind Snack Wins on Shark Tank
Founder and CEO of Snacklins
From a junk food joke to now a snack food genius – Samy Kobrolsy created a snack food on a dare that many thought was impossible - making pork rinds without pork. Yes, Samy, a Muslim, invented vegan pork rinds and turned it into a massive business that’s selling millions of dollars in nearly 1,000 stores nationwide.
We’ll dive deep into Samy’s first-hand experience on Shark Tank. He shares how his company was accepted, what they needed to do to prepare, how he won over Mark Cuban, and his very valuable tips to those who are thinking of jumping in the tank.
From working as a radio DJ for 8 years to packing vegan pork rinds in snack bags and pitching his own business over national TV, Samy Kobrolsy definitely has some interesting experiences we all can learn from and be inspired by.
A Diner That Looks "Straight Out of the ’60s," With One Twist - It’s Entirely Vegan
Founder and Owner of Vertical Diner
When a child prefers to hang out in the kitchen with his grandmother and aunt watching and learning how to make family recipes rather than being with the rest of the family watching TV, you just know they are going to have a love for the culinary arts for the rest of their life. That’s definitely the case for our guest, culinary creative and restaurateur Ian Brandt, the founder and owner of Vertical Diner.
In this episode of the Plant-Based Profits Show, Ian explains why he doesn’t see veganism as a trend but as a necessity, and that it is high time people stop eating animals. He’ll also walk us through his 20-year long and winding road to Plant-Based entrepreneurial success a journey that was anything but a straight vertical line.
What is a Vegan Film Festival and Why Start the Plant-Based Profits Show Podcast
Founder of the International Vegan Film Festival
Shawn Stratton is the director of the International Vegan Film Festival and World Tour. He started the festival in 2018 to inspire, educate, and entertain audiences with vegan-themed films from around the world. Shawn is also an international leadership consultant, professional speaker, bestselling author, Ironman, and Ultramarathon competitor.
Shawn has a bachelor’s degree in Experiential Education and a Master’s in Leadership. He devoted 15 years to leading teams on wilderness expeditions around the world into some of the harshest environments, and, most recently, eight years consulting with corporations on leadership and team development. His first book, Teams on the Edge: Stories & Lessons from Wilderness Expeditions, was an instant bestseller.
Shawn came to veganism for health concerns after watching several influential documentaries. He and his family, including 3 young daughters, live in Ottawa and have been eating a plant-based diet since 2015.
From Treehouse to a 100 Million Dollar Enterprise (Part 2)
Founder and Chairman of Tofurky
Welcome to Part 2 of our interview with Seth Tibbott, the founder, and chairman of Tofurky.
We know that holiday sales are big for Tofurky, but how do they create sales throughout the year? Seth reveals what he learned from the Turkey industry playbook.
Seth shares what his thoughts are about selling equity to capitalists and how his views on taking outside investment have evolved.
We also learn how Tofurky was able to adapt quickly to fulfill the sky rocking demand for their product while keeping workers safe during this pandemic.
From Treehouse to a 100 Million Dollar Enterprise (Part 1)
Founder and Chairman of Tofurky
What vegan product line has graced our Thanksgiving for more than two decades and is a cultural icon? It’s none other than Tofurky, and on this episode, you’ll get to hear from the amazing man who made it all happen – Seth Tibbott.
Seth shares his vegan journey, from living in a tipi and teaching kids environmental education to founding a business with just $2,500 of his savings that is now worth more than $100M.
We’ll also learn how Seth overcame a lack of funds for any marketing or PR, and how educating potential customers on how the product is best prepared, eaten, or added to other recipes was a key success factor.
Proving Vegetables Can "Vedge" Out the Competition
Owner of Vedge
One of the toughest, most consequential battles in America is the one between meat and vegetables for space on the plates of Americans. One particular chef from Philadelphia fought that battle on television and won. He proved how vegetables can be the only food group that occupies your plate while still satisfying AND thoroughly impressing everyone at the table...even non-vegans.
In this episode, we interview Rich Landau, a popular restaurateur, and owner of Vedge in Philadelphia, one of the top-rated vegan restaurants in the country. In fact, Food & Wine magazine recently named Vedge one of the “most important restaurants of the decade." He is also the winner of FoodNetwork’s popular cooking competition Chopped and made him a hero to vegans.
Connecting Plant-Based Entrepreneurs with the World’s Largest Companies & Investors
Vice President of Farm Animal Protection
What happens when a 15-year-old boy watches a video on how farm animals are treated, caged, and butchered? Well, if they are anything like our guest today, Josh Balk, they go undercover at slaughterhouses and gather audio and video evidence to stop the inhumane and barbaric practices of the industry. They channel their passion for animal advocacy and partner with a childhood friend to create JUST, one of the most popular plant-based food companies in the world.
In this podcast episode, we’ll get a glimpse of Josh’s childhood, which was a combination of 2 passions – animals and baseball. He had big dreams of becoming a professional baseball player, but at the same time, he had big dreams about fighting for animal rights.
Insider Tips on Plant-Based Business Marketing & PR
Founder and CEO of Scout 22
In the show, we will learn about why Lori started one of the world’s first boutique marketing and PR agencies that focus on working with conscious capitalists with a specific niche of plant-based businesses. We’ll learn important insider tips on marketing, correct some vegan misconceptions, and get advice on when best to contact PR or marketing agencies if you have an idea for a business.
Adapt Your Business to Thrive Amidst the Pandemic
Stephanie Redcross West
Founder of Vegan Mainstream
We have an exciting and insightful episode today, especially to those of you who are just starting your businesses in the plant-based space. It’s also equally helpful for existing vegan businesses that are trying to adapt to the Covid reality we have now. We are joined by popular plant-based business and marketing coach Stephanie Redcross West, who’s become an inspiration to so many plant-based entrepreneurs.
She’ll share with us marketing strategies that businesses need to take on to succeed and ways to adapt your business to thrive amidst the pandemic.
Creating One of the World's Largest Plant-Based Restaurant Chains
Founder of Copper Branch
CEO of Copper Branch
Picking Winners in Venture Capital Investing of Plant-Based Businesses
Unovis Asset Management
Early on while growing up, our next guest already knew he wanted to be a successful entrepreneur or an Olympic skier. He even sold bales of hay at the age of 8. As he’s in our show, you’ve probably guessed that the Olympic skier part didn’t pan out. But he’s not just a successful entrepreneur. He’s an entrepreneur who helps OTHER entrepreneurs.
Chris Kerr is one of the most highly respected plant-based venture capitalists in the world. He’ll share with us how he became a vegan, how he became a prolific investor in early-stage, plant-based food companies, and the story of why he founded the plant-based seafood company Good Catch. He'll also reveal what capitalists look for before investing in a company, as well as the first steps taken to make them grow.
From Hippie to World Changing Innovator
Founder of Ecotricity
Have you ever thought back and wondered if you played it too safe when you were young? What if you had just quit school and lived out of your car traveling for 10 years living off the grid? Maybe your whole approach to relationships and life in general would have changed.
In this episode of Plant-Based Profits, we’ll be talking with Dale Vince, the founder and owner of both Ecotricity, the world’s first green energy company, and the Forest Green Rovers, the first all-vegan professional football club in the world.
How I Turned $500 dollars into $300 Million!
Founder of White Wave
We all know that dairy milk alternatives are hugely popular, and chances are that you’ve probably picked-up any one of the many Silk products from your local grocery store.
In this episode of Plant-Based Profits, we’ll be talking with Steve Demos, the founder of White Wave, the company responsible for Silk Soy Milk in a time when Tofu was a strange new food in America, let alone, Soy Milk.
Welcome to the Plant-Based Profits Show!
Founder of the International Vegan Film Festival
Ronnie 'Tsunami' Gandiza
CEO of the Plant-Based Network
In this first episode, hosts Shawn Stratton and Ronnie 'Tsunami' Gandiza give themselves a short introduction, explain why they started the Plant-Based Profits Show podcast, and share what to expect in the first few episodes.