Connecting Plant-Based Entrepreneurs with the World’s Largest Companies & Investors


Josh Balk is Vice President of Farm Animal Protection for the Humane Society of the United States (HSUS).

What happens when a 15-year-old boy watches a video on how farm animals are treated, caged, and butchered?  Well, if they are anything like our guest today, Josh Balk, they go undercover at slaughterhouses and gather audio and video evidence to stop the inhumane and barbaric practices of the industry.   They channel their passion for animal advocacy and partner with a childhood friend to create JUST, one of the most popular plant-based food companies in the world.

In this podcast episode, we’ll get a glimpse of Josh’s childhood, which was a combination of 2 passions – animals and baseball.  He had big dreams of becoming a professional baseball player, but at the same time, he had big dreams about fighting for animal rights.

We’ll learn about Josh’s early work with Compassion Over Killing, as well as his current work with the Humane Society in the US where he lives and breathes his vegan advocacy.  We’ll talk about how Josh is helping connect plant-based companies with venture-capitalists and assisting plant-based restaurant startups.  We’ll also share the story of how Josh co-founded JUST, the revolutionary company that is helping to take plant-based foods mainstream.

A man that looks up to Abraham Lincoln for his resilience and focus, paired with empathy and kindness, is somebody we all can learn from.

Josh Balk

Josh Balk

Humane Society of the United States (HSUS)