Creating a Business Around a Mission
Discount code for 15% off Miyoko's butter and cheese: PLANTBASEDPS
Many people say they can’t go fully vegan because they could never give up cheese, but a common comeback you hear more and more is “Have you tried Miyoko’s?” Miyoko Schinner is the tenacious, award-winning vegan celebrity chef and fearless CEO of Miyoko’s Creamery. The publication of her groundbreaking book, Artisan Vegan Cheese, is credited as having kicked off the start of the vegan cheese revolution. Under Schinner’s visionary leadership, Miyoko’s has replaced animal dairy products on the shelves of more than 10,000 retailers nationwide, including Target, Trader Joe's, Whole Foods, Kroger, and Safeway.
In today’s episode of the Plant-Based Profit show, Miyoko explains her stance of using the term vegan in products, and how companies can leverage the growing popularity of the plant-based movement. She reveals the most important things to keep in mind to successfully launch a new business. Miyoko also shares the stories of her earlier life and past businesses, and how their failures prepared her for the successful company she runs today. Eating is a form of activism and Miyoko is blazing a trail for the future of food, built on a celebration of what it means to be vegan.