Tofurky: Seth Tibbott (Part 1) - From Treehouse to a 100 Million Dollar Enterprise
What vegan product line has graced our Thanksgiving for more than two decades and is a cultural icon? It’s none other than Tofurky, and on this episode, you’ll get to hear from the amazing man who made it all happen – Seth Tibbott.
Seth shares his vegan journey, from living in a tipi and teaching kids environmental education to founding a business with just $2,500 of his savings that is now worth more than $100M.
For those of you who are thinking about working with family and perhaps struggling with that decision, we’ll learn how Seth kept Tofurkey as a family-owned business. He shares how they made it work for their business, which included working with his mother, brother, wife, and sons in various stages of the business and in many different capacities and roles.
We’ll also learn how Seth overcame a lack of funds for any marketing or PR, and how educating potential customers on how the product is best prepared, eaten, or added to other recipes was a key success factor.